I come from a multidisciplinary creative background, with 10+ years industry experience ranging from design and marketing in boutique agencies, through to in-house government product teams.
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I believe good design is done with people, rather than for them. I approach everything with curiosity and an open mind. I love cracking open a new opportunity and working with customers to gather insights, learning what drives their behaviours and understand their needs. In doing this I can design delightful, human-centred digital experiences that either addresses a gap, or reinvents an existing product or system.
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I excel in both logical problem solving and creative experimentation. I'm adept at conceptualising high-level product vision and translating it into user-centred UX solutions. From there, I dive into the details, crafting precise UI designs with pixel perfect accuracy.
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I'm dedicated to fostering collaboration within cross-functional agile teams. By bringing the team into the shoes of the customer, I cultivate empathy, enhance team buy-in, and ensure a shared understanding of the design's purpose. This alignment facilitates cohesive teamwork towards shared goals, reducing conflicting priorities.
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I have keen interest in DesignOps. As a design practice we can thrive and be empowered to achieve high-quality outcomes through the tools and processes that foster effective and collaborative ways of working, supporting us to drive innovation and excellence in every project.